Build a brand people want.
And a business that can deliver it.
We connect positioning, products, pricing and channels with the commercial and operational choices needed to sell successfully — at home, internationally, direct, wholesale and through marketplaces.
Strategy should survive contact with the real world.
A compelling brand story is only the beginning. It also needs the right collection, price architecture, channel roles, margins, systems and market setup behind it.
We translate ambition into a commercial model your team can launch, operate and scale.That means looking beyond the storefront. We consider how products are bought, enriched, priced, sold, fulfilled, returned and reported across every market and partner.
Six decisions that shape how the business grows.
These subjects are deeply connected. We can address one specific challenge or bring them together in a complete brand and commerce roadmap.
Positioning & proposition
We clarify who the brand is for, which problem or desire it answers and why customers should choose it. We turn that into a focused proposition, messaging hierarchy and commercial story that works for customers, buyers and partners.
- Audience and customer need
- Competitive position
- Brand promise and proof
- Value proposition by channel
Collection & assortment strategy
We examine what you sell, not only how you present it. Core products, seasonal drops, category roles, price points and stock depth are shaped around customer demand and the job each channel needs the collection to perform.
- Core versus seasonal assortment
- Category and product roles
- Range width and price ladder
- Market and channel selection
DTC, wholesale & channel alignment
Direct ecommerce, retail, wholesale and marketplaces should strengthen each other instead of competing blindly. We define the purpose, assortment, pricing and customer journey for each channel while protecting partner relationships and brand value.
- Channel roles and targets
- Assortment and launch calendars
- Wholesale partner strategy
- Conflict and cannibalisation rules
International market approach
We identify where the opportunity is real and what each market needs. Beyond translation, we plan local domains, currencies, payments, delivery, returns, tax and customs so the offer feels local and the operation remains manageable.
- Market prioritisation and rollout
- Shopify Markets and localisation
- VAT, OSS/IOSS and invoicing flows
- Customs, duties, DDP and DAP/DDU
Pricing & promotional structure
We build pricing from the economics backwards: landed cost, margin, wholesale terms, market differences and customer expectations. Promotional rules then support sell-through without training customers to wait for the next discount.
- RRP and margin architecture
- Wholesale and marketplace economics
- Country-specific price logic
- Promotion, markdown and outlet rules
Commerce technology roadmap
We define which systems and partners are genuinely needed to run the model. Shopify, ERP, PIM, feeds, accounting, fulfilment and marketplace connections become one phased roadmap — with ownership, priorities and realistic investment choices.
- Platform and partner selection
- ERP, PIM and accounting connections
- Product, stock, price and order flows
- Phased implementation roadmap
Have the ambition, but not yet the complete route?
We can turn the commercial idea into a practical market, channel and technology plan before investments start pulling in different directions.
Going abroad is more than switching on another country.
We have hands-on experience setting up and running international webshops. We help brands make the legal, commercial and operational decisions behind the country selector — so orders can cross borders without margins or customer experience getting lost along the way.
Make the store feel local
Languages, domains, currencies, price lists, local payments, delivery promises and return options are configured around the expectations of each market.
Build the correct VAT flow
We help translate B2C and B2B scenarios into the webshop setup: domestic VAT, EU distance sales, OSS/IOSS, reverse charge, invoice requirements and the handover to accounting.
Choose who pays what
For sales outside the customs territory, we map product origin, HS codes, duties and documentation. We help choose between DDP and DAP — often still called DDU — and make the delivery promise clear before checkout.
Keep fulfilment manageable
Warehouse allocation, carriers, shipping rules, returns, customer service and ERP flows are designed together, so international growth does not create a new manual process for every country.
We guide the choices, configure the environment and coordinate specialist partners where legal, fiscal, logistics or local-market expertise is needed.
Plan your international setup ↗Expand the reach without losing control of the operation.
Amazon, bol.com, Farfetch and other marketplaces can create demand, credibility or access to a new country. They also introduce fees, service levels, content rules and operational complexity. We help determine where the business case makes sense — then set up the flows needed to run it.
COMMERCE CORE Shopify · ERP · PIM
Channel and commercial fit
We assess audience, category fit, commission, fulfilment demands, margins and the effect on your own DTC and wholesale business.
Account and catalogue setup
We support onboarding, product categorisation, required attributes, listings, imagery, compliance information, shipping and return settings.
Feeds and synchronisation
We connect product information and automate stock and price updates to reduce overselling, stale offers and time-consuming manual maintenance.
Orders and ongoing control
We design how orders, cancellations, fulfilment, tracking, returns and reporting move between marketplaces and your central systems.
Commercial thinking with operational feet.
We bring brand, ecommerce and back-office experience into the same conversation.
Read the business
We analyse the brand, collection, customers, channels, markets, margins, team and existing systems.
Define the model
We make the key decisions on proposition, assortment, pricing, channel roles and market priorities.
Map the operation
We translate the model into data, tax, customs, fulfilment, marketplace and technology requirements.
Launch and improve
We support setup, partner coordination and rollout, then use real results to refine the plan.
One brand. One commercial logic. Every channel pulling in the same direction.
- A sharper proposition customers and partners understand
- An assortment built around demand and channel roles
- Clearer margins, pricing and promotional discipline
- A realistic international expansion plan
- Connected marketplace and webshop operations
- A technology roadmap based on business priorities
Where should your brand grow next — and what needs to work behind it?
Bring us the ambition, the unanswered questions and the current setup. We will help define the commercial direction and build a practical route towards it.