Build the business
behind the webshop.
A beautiful store is only the visible part. We connect the platform, product data, partners, operations and marketing that make ecommerce work—then keep improving the whole system as you grow.
Your webshop should not be an island.
It should be the customer-facing centre of a business where products, stock, prices, orders, payments, accounting, delivery, returns and support move together.
The original Flip the Bird promise was deliberately broad: build the site, connect the software, promote it, optimise it and maintain it. We have sharpened that promise for modern commerce. You can bring us one problem—or ask us to take a bird’s-eye view of the complete operation.
Show us the untidy reality ↗Every part should help the others fly.
We design the connections as carefully as the customer experience. That means fewer handovers, clearer ownership and a setup your team can actually operate.
Storefront & conversion
Shopify architecture, UX, design, international storefronts, B2B and POS—built around how customers choose and buy.
Webshop development ↗Product data & discovery
Taxonomy, collections, enriched content, feeds, search and structured information that works across channels and AI agents.
Search & agentic optimisation ↗Orders, delivery & returns
Order flows, fulfilment partners, shipment communication, return logic and customer-service processes that can handle growth.
Commerce operations ↗Finance & administration
Accounting, VAT, Peppol, payments, reconciliation and reporting connected to reliable commercial and operational data.
Business reporting ↗Marketing & retention
Paid media, SEO, CRM and content connected to product availability, customer behaviour, margin and commercial priorities.
Marketing & AI ↗Support, automation & AI
Monthly maintenance, content and product work, workflow automation and continuous optimisation across the operation.
Support & maintenance ↗Shopify experts.
Commerce operators.
We know Shopify deeply, but we never treat the platform as the whole answer. The right setup depends on your markets, catalogue, internal team, wholesale model, fulfilment network, finance requirements and plans for growth.
We help select the apps, systems and specialist partners that belong around Shopify—and challenge the ones that only add complexity.
We know what happens on Monday morning.
Products arrive late. Prices change. A marketplace rejects a feed. An order misses the warehouse. Finance needs a clean handover. Customer service needs one reliable answer. We design for the daily reality because we have spent decades inside it—not only presenting the launch.
One specialist module—or the complete flight plan.
Some teams want guidance and stay in control. Others want a partner to carry strategy and execution. Both models work when ownership is explicit.
Guide the team
Strategy, audits, architecture, partner selection and senior advice for a team that executes internally.
Best for established teams that need direction.Build together
A shared roadmap with Flip the Bird delivering selected workstreams alongside your people and partners.
Best for growth programmes with mixed ownership.Take ownership
An ongoing partnership covering the store, operations, marketing, development and continuous optimisation.
Best when you need one accountable growth partner.Ready to make ecommerce easier to run—and easier to grow?
Show us the storefront, the systems behind it and the workarounds your team has learned to live with. We will help identify the clearest next move.