Christian Wijnants
International fashion retail with stronger operational visibility.
Context before code.
Christian Wijnants required a premium commerce experience that could support both online and physical retail. The work reaches beyond presentation into ERP, invoicing, advertising, business development and reporting for management and advisors.
A retail and ecommerce environment supported by connected operations, performance marketing and management reporting. The aim was not to add isolated tools, but to make the customer-facing experience and the operational work behind it reinforce each other.
Each part has a job in the bigger system.
The scope combines customer experience, operational technology and commercial support. Here is what every component means in practice.
Webshop + POS
One commerce foundation for online and physical retail, with a consistent brand experience and practical order handling.
Zedonk ERP
Products, stock and order information connected with Zedonk to support the seasonal workflow of a fashion business.
Design & concept
A visual and interaction concept that translates the brand into a clear, recognisable and usable buying experience.
Billit invoicing
Invoice data prepared for a practical Billit flow, supporting digital invoicing and the administrative work after an order.
Google + Meta Ads
Campaign strategy, tracking, budget allocation and ongoing optimisation across the channels that generate demand.
Board reporting
Structured reporting that turns commerce and operational data into a clearer management and advisor conversation.
Business strategy
Strategic involvement in the choices behind the store: proposition, priorities, systems, partners and the route to growth.
From customer action to business follow-through.
A strong commerce setup does not stop at the checkout. The project connects what customers see with the systems, data and people responsible for fulfilling the promise.
Experience
Brand, content, product discovery and a buying journey suited to the audience.
Transaction
Orders, B2B or POS activity captured through a clear and dependable commerce flow.
Operations
Product, stock, customer and fulfilment information moved to the right systems.
Growth
Marketing, reporting and strategic decisions informed by the connected setup.
Launch is a moment.
Commerce is continuous.
We support the business with Google and Meta advertising, commercial development, store improvements and reporting that makes performance easier to discuss and act on.
- Campaign, retention and performance optimisation
- Management reporting and commercial steering
- Integration monitoring and operational improvements
- Invoicing and accounting-flow support
- Strategic advice as priorities and markets evolve