La Paz
Portuguese brand character, connected retail operations.
Context before code.
La Paz draws its identity from the Atlantic coast and sells through both online and physical retail. The work links a brand-led webshop and multi-POS experience with PHC, the local ERP environment in Portugal.
An Atlantic-inspired brand supported by an omnichannel store and a practical connection to local business systems. The aim was not to add isolated tools, but to make the customer-facing experience and the operational work behind it reinforce each other.
Each part has a job in the bigger system.
The scope combines customer experience, operational technology and commercial support. Here is what every component means in practice.
Webshop + multi-POS
A connected online and multi-store retail setup designed to keep customer experience and day-to-day sales operations aligned.
PHC ERP · Portugal
Commerce and retail flows aligned with PHC, respecting the local operational and financial setup in Portugal.
Design & concept
A visual and interaction concept that translates the brand into a clear, recognisable and usable buying experience.
From customer action to business follow-through.
A strong commerce setup does not stop at the checkout. The project connects what customers see with the systems, data and people responsible for fulfilling the promise.
Experience
Brand, content, product discovery and a buying journey suited to the audience.
Transaction
Orders, B2B or POS activity captured through a clear and dependable commerce flow.
Operations
Product, stock, customer and fulfilment information moved to the right systems.
Growth
Marketing, reporting and strategic decisions informed by the connected setup.
Launch is a moment.
Commerce is continuous.
We support the evolution of the customer experience and help keep store, POS and PHC processes aligned as the collection and retail operation move forward.
- Integration monitoring and operational improvements
- Store maintenance, releases and continuous refinement