MONAI
Professional beauty commerce with connected administration.
Context before code.
MONAI combines a consumer webshop with a professional B2B proposition. The solution joins design and buying journeys with Sufio invoicing, Odoo accounting and customer marketing, keeping the administrative layer close to the commerce experience.
A combined consumer and professional commerce environment with connected finance and lifecycle marketing. The aim was not to add isolated tools, but to make the customer-facing experience and the operational work behind it reinforce each other.
Each part has a job in the bigger system.
The scope combines customer experience, operational technology and commercial support. Here is what every component means in practice.
Webshop + B2B
A shared commerce foundation with clear buying routes for consumers and professional customers.
Design & concept
A visual and interaction concept that translates the brand into a clear, recognisable and usable buying experience.
Sufio invoicing
Automated invoice creation through Sufio, configured around the needs of online and professional transactions.
Odoo accounting
Commerce and invoicing flows aligned with Odoo to support administration and accounting from the same operational data.
Performance marketing
Campaign strategy, tracking, budget allocation and ongoing optimisation across the channels that generate demand.
Email automation
Automated and campaign-based customer communication designed around acquisition, retention and repeat purchase.
From customer action to business follow-through.
A strong commerce setup does not stop at the checkout. The project connects what customers see with the systems, data and people responsible for fulfilling the promise.
Experience
Brand, content, product discovery and a buying journey suited to the audience.
Transaction
Orders, B2B or POS activity captured through a clear and dependable commerce flow.
Operations
Product, stock, customer and fulfilment information moved to the right systems.
Growth
Marketing, reporting and strategic decisions informed by the connected setup.
Launch is a moment.
Commerce is continuous.
We support campaign activity, email automation, platform improvements and the finance handovers around B2C and professional orders.
- Campaign, retention and performance optimisation
- Invoicing and accounting-flow support
- Store maintenance, releases and continuous refinement