Sebago
One connected view across store, POS and growth.
Context before code.
Sebago combines brand heritage with a modern multi-channel retail operation. The project connected online commerce and point of sale with ERP, accounting, acquisition and customer communication, reducing the distance between a sale and the systems that process it.
An omnichannel commerce setup connecting ecommerce and point of sale with product, stock, finance and growth marketing. The aim was not to add isolated tools, but to make the customer-facing experience and the operational work behind it reinforce each other.
Each part has a job in the bigger system.
The scope combines customer experience, operational technology and commercial support. Here is what every component means in practice.
Webshop + POS
One commerce foundation for online and physical retail, with a consistent brand experience and practical order handling.
It’s Perfect ERP
The store connected to It’s Perfect so product, stock, customer and order information can move between commerce and ERP.
Exact accounting
Order and financial information aligned with Exact to reduce manual handovers between commerce and accounting.
Performance marketing
Campaign strategy, tracking, budget allocation and ongoing optimisation across the channels that generate demand.
Email automation
Automated and campaign-based customer communication designed around acquisition, retention and repeat purchase.
Business development
Commercial guidance that connects the digital roadmap with markets, channels, operations and new growth opportunities.
From customer action to business follow-through.
A strong commerce setup does not stop at the checkout. The project connects what customers see with the systems, data and people responsible for fulfilling the promise.
Experience
Brand, content, product discovery and a buying journey suited to the audience.
Transaction
Orders, B2B or POS activity captured through a clear and dependable commerce flow.
Operations
Product, stock, customer and fulfilment information moved to the right systems.
Growth
Marketing, reporting and strategic decisions informed by the connected setup.
Launch is a moment.
Commerce is continuous.
Ongoing work combines campaign management, email automation, data quality and commercial optimisation across the connected retail environment.
- Campaign, retention and performance optimisation
- Integration monitoring and operational improvements
- Invoicing and accounting-flow support
- Strategic advice as priorities and markets evolve
- Store maintenance, releases and continuous refinement