WorkTrailStore
A connected store for work, safety and lifestyle.
Context before code.
WorkTrailStore brings a broad product assortment to several European markets. The project connects branded ecommerce, It’s Perfect ERP, marketplaces and marketing so product, stock and customer communication can move together.
A multi-market store that connects its catalogue, ERP, marketplace activity and marketing into one operation. The aim was not to add isolated tools, but to make the customer-facing experience and the operational work behind it reinforce each other.
Each part has a job in the bigger system.
The scope combines customer experience, operational technology and commercial support. Here is what every component means in practice.
Webshop
A branded ecommerce experience designed around the customer journey and the way the internal team manages the store.
It’s Perfect ERP
The store connected to It’s Perfect so product, stock, customer and order information can move between commerce and ERP.
Marketplaces
Marketplace setup and data flows for product information, availability and pricing across external sales channels.
Design & concept
A visual and interaction concept that translates the brand into a clear, recognisable and usable buying experience.
Performance marketing
Campaign strategy, tracking, budget allocation and ongoing optimisation across the channels that generate demand.
Email automation
Automated and campaign-based customer communication designed around acquisition, retention and repeat purchase.
DE · BE · NL · LU · FR
A coordinated multi-market approach across Germany, Belgium, the Netherlands, Luxembourg and France.
From customer action to business follow-through.
A strong commerce setup does not stop at the checkout. The project connects what customers see with the systems, data and people responsible for fulfilling the promise.
Experience
Brand, content, product discovery and a buying journey suited to the audience.
Transaction
Orders, B2B or POS activity captured through a clear and dependable commerce flow.
Operations
Product, stock, customer and fulfilment information moved to the right systems.
Growth
Marketing, reporting and strategic decisions informed by the connected setup.
Launch is a moment.
Commerce is continuous.
Ongoing support covers performance marketing, email automation, marketplace alignment, catalogue improvements and multi-market optimisation.
- Campaign, retention and performance optimisation
- Marketplace feeds, availability and channel alignment
- Integration monitoring and operational improvements
- Store maintenance, releases and continuous refinement