Your webshop keeps moving.
So should the work behind it.
We provide the practical, ongoing support needed to keep products, collections, content, integrations and the customer experience current every month.
A webshop is never really finished
Products change. Collections launch. Campaigns require landing pages and banners. Apps release updates. Integrations occasionally fail. Customers discover questions the original project did not anticipate.
The launch creates the shop. The monthly work keeps it commercially relevant and operationally reliable.Flip the Bird can act as an extension of your ecommerce team. You decide where your internal responsibilities end and where our birdies take over.
What we can take care of every month
The exact mix changes with your calendar and priorities. One month may focus on a major collection launch, while the next centres on product data, conversion improvements or operational fixes.
Product database creation & maintenance
We turn supplier, ERP, spreadsheet and image inputs into complete products that are ready to sell across the right channels.
- Create new products, variants and SKUs
- Titles, descriptions, attributes and metafields
- Tags, categories, filters and search data
- Images, translations and market-specific content
- Price, stock and publication checks
- Correct incomplete or inconsistent product data
Collections, merchandising & launches
We prepare new collections and commercial moments so your team is ready before the campaign or sell-in date arrives.
- Create and schedule collections
- Collection rules and manual merchandising
- Navigation, filters and search adjustments
- Launch pages and promotional landing pages
- Product recommendations and cross-selling
- Launch checks across markets and devices
Content creation & publication
We adapt product and campaign information into content for the webshop and connected marketing channels.
- Product and collection copy
- Homepage and landing-page updates
- Campaign banners and promotional messages
- Image resizing, cropping and organisation
- SEO content and metadata
- Translations and localisation support
Website maintenance & improvements
We keep the storefront accurate, functional and aligned with current commercial priorities.
- Theme sections and layout updates
- Promotion, discount and announcement setup
- App configuration and updates
- Broken-link and content corrections
- Navigation, policy and FAQ updates
- Mobile, speed and usability improvements
Technical issues & integrations
We investigate problems across Shopify, apps and connected systems and coordinate the right people when several partners are involved.
- Order, stock and price synchronisation issues
- ERP, PIM and marketplace exceptions
- Tracking, feeds and catalogue problems
- Payment, shipment and return-tool issues
- App conflicts and unexpected theme behaviour
- Monitoring and follow-up with external partners
Conversion & customer experience
We use customer behaviour, support questions and performance data to identify practical improvements.
- Product-page and collection-page improvements
- Search, filters and navigation optimisation
- Cart and checkout friction analysis
- Delivery, returns and trust information
- A/B test preparation and follow-up
- Prioritised conversion recommendations
Operational ecommerce support
We help the people running the store solve recurring questions and organise the processes behind them.
- Order and refund workflow advice
- Shopify admin and permission support
- Customer-service information and templates
- B2B customer and catalogue support
- Market, tax and publication settings
- Internal guidance and documentation
Planning & ongoing advice
We maintain a shared backlog, help set priorities and translate commercial plans into the work needed across the webshop.
- Monthly priorities and release planning
- Campaign and collection calendar alignment
- Impact and effort assessment
- Coordination with marketing and development
- Tool and app recommendations
- Roadmap reviews and next-step advice
Need a different mix next month?
Your support should follow the reality of the business. We agree priorities together and shift capacity between products, content, maintenance and improvements when needed.
A monthly rhythm that keeps work moving
Support becomes far more valuable when it follows a clear routine instead of a collection of unrelated tickets.
Agree the priorities
We review the commercial calendar, open issues and improvement backlog and decide what matters most this month.
Create and configure
Our team prepares products, content, collections, settings, fixes and technical changes.
Check and release
We review the customer journey, markets, devices and connected systems before changes go live.
Learn and reprioritise
We examine results and recurring questions and turn them into the next useful improvements.
What one practical month could look like
Prepare the new collection
Import 85 products, enrich missing attributes, organise images, create translations and build the collection structure.
Build the campaign experience
Update the homepage, publish a launch landing page, add campaign banners and prepare featured-product merchandising.
Solve operational friction
Investigate missing tracking updates, correct an ERP stock exception and adjust return information following customer questions.
Improve and plan ahead
Review product-page behaviour, implement two usability improvements and agree priorities for next month.
Support shaped around your team
Some clients need an operational pair of hands. Others need technical continuity or one partner capable of coordinating the full ecommerce backlog.
Products, content and campaigns
Ideal when the internal team needs dependable capacity for the recurring webshop workload.
- Product and collection management
- Content and website updates
- Campaign publication
- Admin and operational assistance
Maintenance, fixes and integrations
Ideal when Shopify is connected to several systems and technical continuity matters.
- Issue investigation
- Theme and app maintenance
- Integration monitoring
- External-partner coordination
One shared ecommerce backlog
Ideal when the business wants ongoing operational support and structured commercial improvement.
- Monthly planning
- Conversion optimisation
- Release coordination
- Roadmap and strategic advice
One team that knows the store and keeps the context
- Less time explaining the same setup to different suppliers
- Faster execution around launches and campaigns
- More complete and consistent product information
- Quicker resolution of operational and technical issues
- A webshop that improves throughout the year
- More capacity without hiring for every specialist task
What is waiting in your ecommerce backlog?
Show us the recurring work, unfinished improvements and operational frustrations. We will propose a practical monthly support setup around your team and priorities.