We build the webshop.
And everything it takes to run it.
A successful commerce business needs more than an attractive storefront. We design Shopify around your products, people, systems and daily operations, then help you choose the partners and tools that keep the whole business moving.
A beautiful storefront is only the beginning
Your customer sees the design, products and checkout. Your team deals with everything behind it: product information, prices, inventory, invoices, payments, fulfilment, returns, questions and reporting.
If those processes do not work together, the webshop creates work instead of leverage.Flip the Bird approaches webshop development as the design of a complete commerce operation. We learn how your business works first, then build the storefront, integrations and operational setup around that reality.
One webshop.
Eight connected operational layers.
We help you define, select and connect every essential part of the setup. Each layer receives the attention it needs, without losing sight of how it affects the rest.
Shopify foundation & customer experience
We design the storefront architecture around how customers discover, compare and buy your products. The technical foundation supports B2C, B2B, POS and international growth.
- Shopify setup, migration or redesign
- UX, theme and checkout configuration
- Shopify Markets, languages and currencies
- B2C, B2B and POS requirements
Products, collections & merchandising
We establish how product information enters the business, who owns it and how it reaches Shopify, marketplaces, feeds and wholesale customers.
- ERP or PIM product flows
- Taxonomy, attributes and filters
- Collections and merchandising
- Images, translations and sales-channel feeds
ERP, orders, stock & pricing
Orders should reach the right operational system without retyping. Stock, prices, customers, discounts, refunds and exceptions need clear rules.
- ERP selection and integration
- Order and customer synchronisation
- Inventory and price updates
- Refunds, cancellations and exception handling
Accounting, invoicing & Peppol
We help you organise the financial flow behind each order, from VAT and invoice data to accounting software and mandatory electronic invoicing.
- Accounting-software selection
- Invoice and credit-note flows
- VAT, OSS and market requirements
- Peppol-ready B2B invoicing
Payments, fraud & reconciliation
The right payment mix depends on markets, customer type and operational cost. We connect payment outcomes to orders, finance and follow-up.
- Shopify Payments and local methods
- B2B payment conditions
- Fraud and payment exceptions
- Payout and reconciliation flows
Shipping, warehouse & fulfilment
We map where orders are fulfilled, which carriers and service levels apply and how labels, tracking and delivery communication are handled.
- 3PL and fulfilment-partner selection
- Carrier and shipping-tool setup
- Rates, rules, labels and tracking
- International delivery and customs flows
Returns & customer support
Returns and questions are part of the customer experience and a major operational cost. We design them into the setup from the start.
- Return portal and workflow
- Refund and exchange rules
- Helpdesk and contact-channel selection
- Order context, FAQs and automation
Marketing, data & reporting
Tracking, feeds, CRM and reporting need reliable data from the commerce operation. We create the foundation marketing needs to perform and management needs to decide.
- GA4, consent and advertising data
- Klaviyo and customer lifecycle flows
- Product feeds and catalogue connections
- Sales, margin and operational reporting
Not sure which systems belong in your setup?
We will map the requirements and help you select the tools and partners that fit the business, instead of forcing the business around a fashionable stack.
More than 20 years of lessons you do not find in a theme demo
We understand the work behind every order
We have managed the realities of products, stock, campaigns, fulfilment, returns, customer questions, invoices and reporting. That changes the questions we ask before development begins.
We recognise operational consequences early
A seemingly small storefront decision can affect warehouse work, invoice data, customer service or accounting. We look for those dependencies before they become expensive corrections.
We understand fashion and lifestyle commerce
Collections, variants, seasons, wholesale customers, international markets and constant content pressure require a very different setup from a simple product catalogue.
We stay involved after launch
The first version is the start of the learning. We support daily operations, analyse performance and continue improving the customer journey and the systems behind it.
The right ecosystem, selected for your business
We are comfortable working across Shopify apps, ERP platforms, accounting packages, Peppol solutions, 3PL providers, shipping tools, return portals, helpdesks and marketing systems.
Our role is to translate your commercial and operational needs into clear requirements, compare the available options and guide the selection. When specialist partners are needed, we help evaluate them and keep everyone aligned during implementation.
How we choose
- Fit with the actual workflow and growth plan
- Quality and reliability of the integration
- Total operational cost, not only license price
- Support for markets, channels and legal requirements
- Usability for the team running the business
- Ability to scale without creating avoidable complexity
From business requirements to a working commerce operation
We combine strategy, configuration, development and operational guidance in one coherent process.
Discover
Business model, teams, markets, processes and current systems.
Design
Store architecture, operational flows, integration scope and partner requirements.
Build
Shopify, content structure, configurations, custom development and connections.
Test & launch
End-to-end testing across orders, payments, fulfilment, invoices, returns and data.
Run & improve
Operational support, performance monitoring and continuous optimisation.
What a complete setup gives you
The goal is not more technology. It is a commerce business that works better for customers, employees and management.
A better customer experience
Fast discovery, clear product information, relevant payment and delivery choices and dependable post-purchase communication.
Less manual work
Orders, product data, invoices, stock and customer information move between systems with fewer repetitive actions.
Fewer operational surprises
Flows and exceptions are designed, tested and assigned before the launch creates live pressure.
A setup your team can manage
Tools and responsibilities fit the people who use them every day.
Better management visibility
Reliable data supports commercial, operational and financial decisions.
Room to grow
The foundation supports additional markets, channels, products and automation without rebuilding everything.
Planning a new webshop or replacing a setup that no longer fits?
Let us look at the complete operation and design a Shopify ecosystem your customers enjoy and your team can actually run.